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A plan for leveraging digital tools and platforms to achieve business goals and enhance online presence.

The systematic investigation of market needs and competition to develop and refine successful product offerings.

A process of refreshing a company's image, including its name, logo, and messaging, to stay relevant and attract new audiences

The creation of a distinctive visual symbol or mark representing a brand or company.

Tactics and techniques aimed at improving a website's visibility in search engine results, driving organic traffic

The process of planning and creating a website's layout, structure, and visual elements to deliver a user-friendly and engaging online experience.